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Promotional Videos and Why Your Business Would Benefit

Skyshutter • Jul 01, 2020

How Your Business Would Benefit From A Promotional Video

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Over 1 billion hours of video are watched each day on Youtube alone! (Source: Youtube.com)

Top 5 Benefits Of Using Promotional Video

Here are what we at Skyshutter think are the top 5 benefits of having a promotional video:

Increase and Improved Visibility Online

Did you know Google and YouTube are best friends? Well they are owned by the same! Websites which incorporate video score a lot more points with search engines, giving you a big boost over your competitors who do not use them. As YouTube is owned by Google, we recommend uploading your videos directly there, then embedding the video to your website – a great method to boost your SEO (Search Engine Optimisation).

Better Visitor Engagement


When someone visits your website, video is an exciting method of communicating with them. Watching and listening to well-produced video content is more engageing than reading pages of text and requires much less effort. Most people also remember information which is conveyed in an audio/visual format better than information they read.

Easier Communication

Complex messages are often hard to communicate with written words, even when accompanied by static images. On the other hand, a video or presentation will immediately bring your message to life in a way your audience can easily relate to and remember. Emotionally connecting with your customers is very powerful.
Social Media

If visitors that come to your website like your video content they are likely to forward the link to colleagues and associates or share it through social media websites such as Facebook or Twitter. This helps drive a lot more traffic to your website, and creates a buzz about your business.
Returning Visitors

Many website owners who currently use video marketing find that adding video increases return visits to their website, especially if they are adding videos regularly. Studies show that 54% of consumers want to see more video content from a brand or business they support (HubSpot, 2018).
Whilst video is a relatively expensive medium, its quality and ability to truly connect with your current and future customers is immense. At Skyshutter we have techniques to create videos that age slowly, allowing many years of use and therefore generating a good ROI.
About Skyshutter...
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Skyshutter Ltd supplies high quality aerial filming, photography & survey services. We offer HD aerial imagery for a wide range of applications. Whether you have used aerial photography and filming services before, or are exploring the possibilities, let us guide you.

  • Experienced Professionals
  • CAA Approved
  • 100% Safety Record
  • Fully Insured
  • Aerial Photography
  • Aerial Videography
  • Video Production
  • Photo Editing
  • Marketing & Promotion
  • Structures, Surveys & Inspections
  • House & Home
  • Events & Celebrations

From marketing videos to promotional photographs, our skilled drone pilots provide high quality aerial images of your land or structures. But it's not just for commercial clients, you can commission us to photograph homes, events and special occasions too. We are CAA approved and hold PLI. Visit our main site: www.skyshutter.co.uk
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